Change = pain. Right? No change — even “good” change — is painless. That goes for you and everybody else involved. We may love change or hate it. But try as we might to resist it in our life, our profession, our career and our world, change is inevitable. How can we change — and help others change — effectively and ethically?

This is the seventh in a popular series on behavioral ethics by Greg Conderacci, a BLI Senior Fellow, consultant, and faculty member at the Johns Hopkins Bloomberg School of Public Health. He has held leadership positions during mergers, acquisitions, reorganizations, layoffs and rapid growth periods in both for-profit and non-profit organizations. A former reporter for The Wall Street Journal, he has not only covered major changes, he has successfully changed careers and industries a number of times. He is a sought-after adviser for personal and corporate change management.