Social Media Bootcamp for Professional Service Firms (151915-12)
Description
This hands-on workshop will provide attendees with an overview of how
search (how prospects find you) can be influenced through integrated
social media tactics. We will explain how the search engines send out
their robots and what they look for. We will review the importance of
keywords and content (both micro – like Twitter and macro – like blogs).
We will discuss how to repurpose content (both external and internally
developed).
Learning Objectives
This session will instruct attendees on how to engage with prospects,
clients, referral sources, media and others by tactical usage of a
variety of social media mediums
Major Topics
LinkedIn (individual, firm members and firm profiles)
Twitter
(understanding how to use keyword enhanced content in micro-blogging
Location Based Marketing (using this class of tools to optimize search)
Google (the backbone of the majority of social media, setting up
profile, places, dashboard, +, etc…)
Facebook (optimizing firm pages,
understanding RSS, and other tactics)
YouTube (setting up a channel,
keeping it fresh, etc…)
TBD (since this is a rapidly evolving medium,
something else may emerge from the pack that is essential to cover)
Each segment will include a brief introduction of theory and strategy
(and may include real world examples). The remainder of the time will be
spent hands-on, answering specific questions and reviewing current
statuses.
Course Level
Basic
CPE Field of Study
Communications*
3
Prerequisites
Some familiarity with social media; Participants are strongly encouraged
to bring their laptops/pads/tablets
