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Small – Medium Firm Best Practices for Talent Development, Profitability, Marketing, and Succession Planning (140900-15)

Description

Key Concentrations of this course include:
Ira S. Rosenbloom – 2 hours, Specialized Knowledge
• Defining the Appealing Practice
• Achievable and Appropriate Metrics
• Model Clients and Client Accountability
• Improving Staffing and Staff Performance
• Demand for the Local Firm today and the future
• Alternative Succession Plans
Cheryl Dougherty – 2 hours Marketing
• How online Marketing Can Generate Leads & Clients
• Components of Social Media Marketing
• Engaging with Clients & Driving Retention
• Why LInkedIn is more than a digital rolodex
• Top 5 Marketing Initiatives for Acounting Firms

Course Level
Basic
CPE Field of Study
Specialized Knowledge and Applications*
2
Marketing*
2
Location
 
MACPA Columbia Center
10280 Old Columbia Rd
Columbia, MD 21046 US
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Event Information
When
Jun 9, 2015
8:00 am - 12:00 pm EST
Location
MACPA Columbia Center
10280 Old Columbia Rd
Columbia, MD 21046 US
Total CPE Credits
4
Format
In-Person

Register for this Event

Small – Medium Firm Best Practices for Talent Development, Profitability, Marketing, and Succession Planning (140900-15)

Cancellation & Transfer Policy Complaint Resolution Policy
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