Making Rain: Strategies for Client Service, Selling and Negotiating (17W663-13)
Description
Rainmaker — the Bloomberg Financial Glossary defines a rainmaker as a
valuable employee, manager or subcontracted person who brings new
business to a company. The success of any firm relies heavily on the
ability of its professionals to retain and expand services to an
existing client service base, while building a tremendous referral
network to attract quality new clients. This course will help you obtain
the skills necessary to attract and retain quality clients for your
firm.
Learning Objectives
Upon completion of this course, participants will be able to explain the
critical success factors and skills necessary to attract and retain
quality clients for their firm
Major Topics
Master best practices for building loyalty within existing client
relationships
Analyze how proven selling techniques apply to the
professional services firm
Understand your clients' perceptions and
buying motives
Learn how to cross-sell services within your existing
client base
Identify ways to communicate your firm's marketing
advantage
Practice effective negotiating techniques
Discover how to
build a more profitable business network with key prospects