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Making Rain: Strategies for Client Service, Selling and Negotiating (17W292-12)

Description

Rainmaker — the Bloomberg Financial Glossary defines a rainmaker as a
valuable employee, manager or subcontracted person who brings new
business to a company. The success of any firm relies heavily on the
ability of its professionals to retain and expand services to an
existing client service base, while building a tremendous referral
network to attract quality new clients. This course will help you obtain
the skills necessary to attract and retain quality clients for your
firm.

Learning Objectives
  1. This course will help you obtain the skills necessary to attract and retain quality clients for your firm
Major Topics
  1. Master best practices for building loyalty within existing client relationships
  2. Analyze how proven selling techniques apply to the professional services firm
  3. Understand your clients’ perceptions and buying motives
  4. Learn how to cross-sell services within your existing client base
  5. Identify ways to communicate your firm’s marketing advantage
  6. Practice effective negotiating techniques
  7. Discover how to build a more profitable business network with key prospects
Provider
Business Learning Institute
Course Level
Intermediate
CPE Field of Study
Marketing*
2
Instructor(s)
Jennifer Louis
Prerequisites
Management experience
Location
Online
Event Information
When
Mar 13, 2012
2:00 pm - 4:00 pm EST
Location
Online
Total CPE Credits
2
Format
Webcast Replay

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Making Rain: Strategies for Client Service, Selling and Negotiating (17W292-12)


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