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CANCELLED: Webcast: Seven Secrets of Successful Business Writing (17W421-12)

Description

Although good business writing can be a life-long pursuit, it is
possible to learn the basic principles of good business writing in a
relatively short period of time. This course is about the art and skill
of good business writing. In particular, it’s about how to write
business letters, memos, reports, and e-mails in a clear, concise and
effective manner that will reflect well on the writer, be easy to read
and meet the needs of his or her organization. (Available in 4 or 8 hour
format)

130498, A BLI Senior Fellow, will be the trainer. Although he has a
Magna Cum Laude degree in English from Princeton University where he was
also Editor-in-Chief of The Daily Princetonian, Greg learned to write at
America’s Best Writing School: The Wall Street Journal. One of the most
intensively edited newspapers in the world, The Journal’s crisp, clear
style has always been its hallmark. Greg was a Journal reporter for
seven years, four in Detroit covering the auto industry and three in
Washington covering economic policy. Today, he is a popular lecturer in
the Marketing Department at the Johns Hopkins University Business
School.

Learning Objectives
  1. Outline the fundamental rules of good business writing
  2. Provide participants a hands-on opportunity to put the rules into practice
  3. Offer assorted helpful "tips and tricks"
  4. Be fun
Major Topics
  1. Now They Tell Me: What You Didn't Learn in School
  2. Burning Your Brain at Both Ends: They Warned You, But... [Outlines and the Power of Organization]
  3. The Secret of the Formula One Writing [Leaner, Lighter, and Long on Horsepower]
  4. Sucked into the E-Mail Trap [Do's and Don't's of Good E-Mail]
  5. The Strange Case of the Mysterious Mail [A Case Study]
  6. I Can't Believe I Said That [An Editing and Rewriting Exercise]
Course Level
Intermediate
CPE Field of Study
Communications*
4
Prerequisites
Some familiarity with business writing
Location
Online
Event Information
When
Jul 19, 2012
8:00 am - 11:30 am EST
Location
Online
Total CPE Credits
4
Format
Webcast Replay

Register for this Event

CANCELLED: Webcast: Seven Secrets of Successful Business Writing (17W421-12)


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