Attend the Trusted Business Advisor SM Workshop and become part of a
growing group of CPAs with the practical tools, techniques and skills
for strategic client planning. Through solution-driven sessions, you
learn how to translate the issues clients face into consulting
opportunities. Hear first-hand why some clients switch firms and what
they look for from a CPA. Gain expert insight into how to determine
optimum billing rates, cull low-margin clients and select and invest in
the best technology. With hands-on training, you learn how to start
astrategic dialogue by proactively managing your client relationships so
you can return to the office with a concrete action plan to enhance your
practice.
Learning Objectives
Learn how to conduct more successful client planning meetings,
collaborate with clients more insightfully and keep clients from
switching CPA firms
Major Topics
Clients' Needs and How to Turn Them into Opportunities for Expanded
Services or Referrals
Motivating Clients to Seek You Out for Solutions
to Their Problems, while Reducing Their Fee Sensitivity
How to Keep
Profitable Clients Satisfied, while Culling Low-Profit Clients from Your
Practice
How to Keep Clients from Switching to Another Firm -including
an Interview with Three Clients on Why They Switched CPA Firms