Cancelled: Social Media for Accountants – Tools and Strategy (133085-12)
Description
Social media refers to the use of a variety of Web-based applications
but it is nothing short of a revolution in the way we communicate and
conduct business. This course will present an overview of current
Web-based applications and current trends in social media, tips to avoid
mistakes, security settings and how to take advantage of and incorporate
useful tips into building a social media presence.(Format: “Lecture only
with live demo”)
Learning Objectives
Define social media and understand its impact in your business
communication
Setup and use the most popular social media tools
(including Facebook, Twitter, YouTube, LinkedIn, etc.)
Understand the
primary functions, security settings and advantages of using each tool
Understand how social media can impact your marketing process
Understand best practices with regard to the use of these tools
Major Topics
Target your social audience
Setup social media applications
Identify important security settings
Socialize your web site and link
to social media
Identify how to measure success of your social media
efforts