CANCELLED: Social Media Bootcamp for Professional Service Firms (170022-14)
Description
This hands-on workshop will provide attendees with an overview of
organic search (how prospects find you without paying for it) can be
influenced through integrated social media tactics. We will explain how
the search engines send out their robots and what they look for. We will
review the importance of keywords and content (both micro – like Twitter
and macro – like blogs). We will discuss how to repurpose content (both
external and internally developed).
Learning Objectives
This session will instruct attendees on how to engage with prospects,
clients, referral sources, media and others by tactical usage of a
variety of social media mediums
Major Topics
LinkedIn (individual, firm members and firm profiles)
Twitter
(understanding how to use keyword enhanced content in micro-blogging
Location Based Marketing (using this class of tools to optimize search)
Google (the backbone of the majority of social media, setting up
profile, places, dashboard, +, etc)
Facebook (optimizing firm pages,
understanding RSS, and other tactics)
YouTube (setting up a channel,
keeping it fresh, etc)
Yelp (monitoring and responding to – if needed
– to what is being said about your firm)
TBD (since this is a rapidly
evolving medium, something else may emerge from the pack that is
essential to cover)
Each segment will include a brief introduction of
theory and strategy (and may include real world examples). The remainder
of the time will be spent hands-on, answering specific questions and
reviewing current statuses.
Course Level
Basic
CPE Field of Study
Communications*
8
Prerequisites
Some familiarity with social media; participants are encouraged to bring
their login information for their various social media accounts.
