New MACPA.org Launching 4/1! Stay tuned for a brand new online experience.

CANCELLED: Rita McGrath 3 of 4 – Business Model Competition & Disruptive Innovation (17W961-14)

Description

Business Model Competition: A New Dynamic for Strategy

Traditionally, people have thought of competition between firms within
an industry. Increasingly, we are learning that the most significant
competition can arise from companies from different industries or with
different business models, as industries blur and competitive advantages
shift. In this talk, the business model concept is described, the
tell-tale signs of business model erosion are identified and ideas for
discovering your next business model are discussed. This can be
extremely hands-on, with a workshop component if that is desired, and
include a diagnostic for the robustness of a business model. This talk
was featured in a Harvard Business Review article published in January
of 2011.

Disruptive Innovation and Category Evolution

Clayton Christensen famously introduced the concept of ‘disruptive’
innovations some years ago. In this session, we’ll review those ideas –
that the most powerful sources for growth can be non-users, that often
the biggest threats come from places which incumbent players do not find
attractive, and that low-end markets can be highly disruptive to one’s
business model. Disruptive innovations in this talk are placed within
the context of category evolution as a way of identifying which types of
firms will be at an advantage and which will be disadvantaged as
categories evolve.

Learning Objectives
  1. To review the concept of ‘disruptive’ innovations, learning that that the most powerful sources for growth can be non-users, that often the biggest threats come from places which incumbent players do not find attractive, and that low-end markets can be highly disruptive to one’s business model
Course Level
Intermediate
CPE Field of Study
Business Management & Organization
2
Location
LIVE- ONLINE WEBCAST
Event Information
When
Jan 13, 2014
12:00 pm - 2:00 pm EST
Location
LIVE- ONLINE WEBCAST
Total CPE Credits
2
Format
Webinar

Register for this Event

CANCELLED: Rita McGrath 3 of 4 – Business Model Competition & Disruptive Innovation (17W961-14)


Loading
Your browser is out-of-date!

Update your browser to view this website correctly.

Update my browser now

×