The End of Competitive Advantage and Entrepreneurial Opportunity

While the fast pace of competitive advantage puts many established
firms, with their carefully built up sets of assets and capabilities at
risk of being trapped, it opens up vast opportunities for entrepreneurs
who aren’t wedded to the status quo. In this talk, aimed primarily at
smaller firms, McGrath goes through the principles of both disruption
and of sound business model development and illustrate how small firms
can outrun larger ones. The cautionary example of Groupon and the
provocative ones of the music business serve as examples.