Business Development Skills for Accountants (110101-15)
Description
In todays competitive market, business development is critical to
survival. Business development can be defined as attracting new business
and retaining quality business. This is a challenging task one that
requires knowledge, experience, patience, and a plan. Business
development does not happen overnight. It is a process of developing
relationships over time and having a plan in place in order to achieve
your goals the earlier that a professional understands the process of
business development, the more profitable to the organization they
become. Participants of this course will learn the skills necessary to
attract new business and develop relationships to retain current
business.
Learning Objectives
Upon completion of this course, participants will be able to: • Be able to discuss your company's mission statement and values • Know Be able to discuss in detail the characteristics of your industry • Know how to analyze your competitors strengths and weaknesses •
Develop your social and professional network •
Develop a strategic plan for the coming year
Major Topics
• Analyzing your current network and uncovering potential business opportunities • Know the characteristics of your industry and how your industry interacts with other industries • Developing a strategy to cultivate new business from identified prospects • Developing a strategic plan for the coming year and setting dates for deliverables
Course Level
Basic
CPE Field of Study
Business Management & Organization
4
Location
Loyola Graduate Center
2034 Greenspring Dr Lutherville-Timonium, MD21093US