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Business Development: Distinctions Between Marketing and Sales (17W347-12)

Description

Is it marketing or is it sales And does it make a difference This short
course explores those key questions – and their implications for growing
your business.

Learning Objectives
  2. Discusses the differences among the "Big Three concepts in business development: sales, marketing and wasting your time and money
  3. Learn tips for improving the first two and avoiding the third
Major Topics
  2. The most important thing sales and marketing professionals can do
  3. The biggest mistake
  4. Building better brand buzz
  5. "Karma-based" marketing - and how it can work for you
Course Level
Advanced
CPE Field of Study
Communications*
1
Prerequisites
Some experience in business development
Location
Online
Event Information
When
May 9, 2012
2:00 pm - 3:00 pm EST
Location
Online
Total CPE Credits
1
Format
Webcast Replay

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$39.00

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$49.00
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Business Development: Distinctions Between Marketing and Sales (17W347-12)

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