AACC: Strategies for an Effective LinkedIn Profile and Business Development (140609-16)
Description
Efficiently using LinkedIn can assist a CPA in finding new clients and
maintaining relationships with current or past clients, as well as build
their own brands. Strategic use of LinkedIn will minimize the time used
while maximizing the LinkedIn platform’s potential. This course will
discuss basic and some intermediate features. Having a profile prior to
attending is recommended. There will also be a presentation regarding
business banking and obtaining small business loans.
Learning Objectives
This course will provide the foundation for using LinkedIn effectively
and efficiently by offering information on how to update one's profile
and strategies of what to do on LinkedIn to connect and build
relationships, find and contact potential clients and more
Educate
participants on the status of the economy as a whole and discuss general
issues regarding business lending/general credit needs of customers, and
the approval process and small business (SBA) lending
Major Topics
Why LinkedIn should be a tool in your marketing tool kit
Profile
essentials, including: Do's and Don'ts of profile photo, headline - an
marketing opportunity overlooked by most LI users, & overall contact
strategy
Invitations: Sending what, when, how and why; when to accept
invitations from strangers and when not to
How to set your profile
apart
What to do on a regular basis to succeed on LinkedIn and what to
do occasionally
Using LinkedIn for research and learning in order to
expand your reach
Interactive format allows for questions by course
participants
Course Level
Basic
CPE Field of Study
Social Environment of Business*
4
Instructor(s)
Joseph Burnett
Prerequisites
It is highly recommended, though not required, that attendees already
have at least a basic profile on LinkedIn with 50+ connections.
