Before I let the whole Xero / Xerocon experience pass me by, I have to share one more thought with you.

It came from Greg Sheehan, CEO of RightWay, Ltd., who said something that just completely blew my mind. It ought to blow yours, too.

Here it is:

“Imagine Richard Branson was thinking of launching Virgin Accounting. Would you be ready to meet that challenge?”

Put another way: Imagine someone strolled into the CPA profession and announced his or her intention to change everything about what you do.

How would you respond?

Think long and hard about that, folks. Something tells me that day is coming sooner rather than later.