So you’re not the tree-hugging type, eh? Well, there are lots of other reasons to think about “going green” besides the obvious environmental benefits.

For starters, let’s talk about the bottom line.

In “For CFOs, Green Is the Color of Money,” CFO.com’s Marie Leone says more and more organizations are discovering that sustainability — the concept of merging people, profits and environmental responsibility to help assure the long-term viability of a company — can pay off handsomely. Here’s what Leone writes:

Most executives will be “surprised at how quickly the tipping point has come,” added Lauralee Martin, CFO of real-estate company Jones Lang LaSalle. She emphasized that environmentally sound business practices are now a top priority of her clients, adding that, “I don’t care whether you call them clients or customers, they all represent revenue to me.”

“Environmental stewardship is not an aside or add on,” commented Michael Monahan, CFO of Pitney Bowes Inc. “It’s part of our capital investment review … something we report on regularly to our board.”

The financial benefits of environmental responsibility apply to individuals as well. A recent Money Management column offers five ways in which homeowners can help the environment and fatten their wallets at the same time. Simple things like unplugging unused appliances, turning off the lights and picking energy-saving appliances can be huge shots in the arm to both the environment and your family’s bottom line.

When you’re done reading that, check out this video, which further explains some of the potential bottom-line benefits of going green.

What kinds of environmentally friendly steps have you taken lately?