I heard this at a recent conference in San Francisco:

“A top-notch firm understands, articulates, and delivers value.”

So simple. So powerful.

If you understand, you listen. If you articulate, you communicate. If you deliver value, you give. You serve.

Are you doing those things? Would your clients and customers agree that you’re doing those things?

Understand. Articulate. Deliver value.

Listen. Communicate. Serve.

There’s your mission.

Go do it.