MACPA members identified their top issues at last week’s final town hall. over three hundred CPAs with an average of 20.7 years of experience came to hear the latest updates about the CPA Profession and MACPA and welcome the Association’s newly-elected leadership.

Thanks to our major sponsors, Sage, Wolters Kluwer, Avalara, CPA.COM, Citrix Sharefile, BB&T, AON, and Microsoft whose support makes these meetings possible.

Slides 4 thru 8 in the slideshare deck below cover the polls from the meeting. The town hall follows our “future ready” framework and covers four major categories, 1) Lookout Post – Trends and Issues; 2) Laws, Regulations & Standards; 3) Your membership organization (Connect – Protect – Achieve); and 4) Keeping your L>C². Using our participation app, conferences.io we get a robust conversation and collect live polling from the group.

The combination of polling, conversations, and experience over the last six months with several thousand CPAs turned up four major themes:

1. Technology – the exponential pace of technology continues to create disruption and opportunities across the CPA profession;
2. Talent – the war for talent is now waging at full force as the issues of recruitment and retention rise to the top;
3. Time – the biggest challenges facing CPAs is a mix of “not enough time”, “information overload”, “being reactive ve proactive”, and “doing more with less”;
4. Transformation – the pace of change is creating a major opportunity to transform what we do as CPAs whether in public practice of business & industry. 

MACPA Annual Meeting & Town Hall – June, 2015 #PIU15 from Tom Hood, CPA,CITP,CGMA