Sure, you can learn how to provide great customer service. But if you really want to do it right, it has to be part of your DNA.

For Exhibit A, I give you Johnny the bagger.

Ashlee Stem, the MACPA's member relations manager and intrepid leader of the association's internal “Culture Club,” shared this video during a recent staff meeting. It's short, sweet and to the point. Check it out.

“Great service comes from the heart.” For those of us in the business of serving others, the message doesn't get any clearer.

Will you be a Johnny today?