No, I’m not talking about livestock. Think “piggy bank,” instead.

The “Feed the Pig” campaign is the brainchild of the AICPA and the Ad Council — the same Ad Council that gave us Smokey Bear and McGruff the Crime Dog. It’s a public service initiative designed to convince Americans to save more money and strengthen their financial future.

The star of the campaign is Benjamin Bankes, a dapper hog who … well, this television spot will give you a better idea.

The campaign is a great idea whose time has definitely come — and it’s great publicity for the profession.

Find out more at www.FeedthePig.org.